A New Look at Industry Recipes: Theory of Conventions

J.M. Roch (Canada)


Industry recipes, cognitive perspective, mental schemas, theory of conventions, diversification


Based on a case study of the acquisition of two brokerage subsidiaries by a major Canadian bank, we will use the theory of conventions (Boltanski & Thvenot, 1987, 1989, 1991) to analyze the dominant mental schemas characterizing these organizations from two distinct industry sectors (banking and securities). This study specifically strives to understand the impact of industrial commitment on the content of the mental schemas shared by members of these organizations. It also analyzes how the discrepancies between these mental schemas have generated tensions that account for certain problems that have arisen, in particular, when implementing initiatives targeting integration and synergy.

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