Gas Station WLAN Hot Spot Business Modelling

L.F. Pau (The Netherlands) and M.H.P. Oremus (Germany)


WLAN, Fuel stations, Business models, Oil Company, Mobile operator, WLAN services


While you refuel for gas ,why not refuel for information or upload vehicle data ? This paper analyzes in the user segmentation by vehicle usage , service offering , and full business models from WLAN hot spot services delivered to and from vehicles (private, professional , public) around gas stations . Are also analyzed the parties which play a role in such services : authorization, provisioning and delivery , with all the dependencies modelled by attributed digraphs . Five year financial models ( CAP EX , OPEX) , and data pertain to two possible service uppliers : multi-service oil companies, and mobile service operators (or MVNOs) . Model optimization on the return-on-investment (R.O.I.) is carried out for different deployment scenarios ,geographical coverage assump tions, as well as tariff structures . Comparison is also being made with public GPRS data services ,and the ef fect of WLAN roaming is analyzed .Analysis shows that due to manpower costs and marketing costs , suitable R.O.I. will not be achieved unless externalities are ac counted for and innovative tariff structures are introduced . Open issues are outlined . Further work is currently car ried out with automotive electronics sector , wireless systems providers , wireless terminals suppliers , and vehicle manufacturers .

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