A Distributed Agent-based Reputation Framework Enhancing Trust in e-Commerce

A. Gutowska and K. Bechkoum (UK)

Keywords

Agents, Reputation system, Trust, Ecommerce.

Abstract

Trust and reputation systems have recently come into the picture for the virtual environment to offer an online user a decision support mechanism. Many of them are agent based as software agents are a promising paradigm for open, distributed marketplaces. This paper considers how to make a distributed agent based reputation mechanism, which extends the existing frameworks based on information about past behaviour, with other aspects affecting online trust, taken from the Trust Taxonomy [10], such as existence of control mechanisms and supporting organisations, security and privacy strategies, technology and information based factors as well as interaction.

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