Power Law and Brand Sales Ranking

Y. Jin and J. Chen (PR China)

Keywords

Modelling; Marketing; Power law; Brand sales ranking

Abstract

This paper aims to explore the connection between the scale of sales revenue (rank size) and the rank ordered by products’ brand by using data analysis tool, and discover that the relation obeys power law distribution based on theoretical researches. The power law is applied to various fields such as linguistics, geology, financing and so on, while few relevant researches pay attention to sales and marketing. This is the complementary of power law study on the distribution pattern of brand sales. Considering applications, power law helps predict the sales revenue rank in order to manage selling activities, cash flows, sales data collection, etc.

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