Exploration of Cultural Paradigm: A Web-based Methodology

M. Khan (Qatar)


Visual culture and archetypes in art, Mime expression and emotion, Visual rhetoric, and Web-tools


When and why is our cultural cognition influenced by external stimuli? How do we recognize objects of our cultural or geographical surroundings? How much have we learned a specific visual language/style in a specific culture, or from a unique geographical region? How much have technology and traveling influenced our cognition? These are some of the questions, which forced me to propose a web-based design methodology to investigate and collect cognitive/perceptual data from all over the world. This design methodology should fulfill the following purposes: (a) Invite individuals to gather and test their cognitive shifts over a period of time; (b) Enable individuals from all over the world to investigate their links to different geographic regions based on their preferred choices; (c) Collect empirical data related to regional perceptual choices for the future research in design and consumer behaviors. The idea is to create a website; http://www.TraceMyCognition.com. We already know that current industrial trends and the porosity of technology, design and liberal arts in developed countries have fostered professional practices in design. This distinctive mergence of knowledge has also influenced design pedagogies, and as a result, educators are juggling to find robust methods for the transfer of information or experiences in classroom settings. In South Asian developing countries such as India, Pakistan, Bangladesh, and the countries in the Middle East, there have been noticeable adaptations of design as aesthetical graphical elements, or perceptual satisfaction, to associate oneself to a style or modernized culture. This trend of the perceptual adaptation of a “style” or imported visuals in countries predominantly in the Middle East and South Asian subcontinent has created disastrous mental equations in resolving cognitive and visual problems. The proposed web-based design methodology could at least help understanding these cognitive mutations.

Important Links:

Go Back